The establishment of the Face Events Foundation came to meet the requirements of both the Saudi and Gulf markets after the management and preparation of conferences, exhibitions, and events in general became one of the means of human cultural communication and economic and development attraction, and their establishment turned into an industry after it received high attention from international organizations and bodies, and even countries as well. .

The spread of the events industry is increasing in countries that have tourism and cultural components and the availability of services required for the multiculturalism of participants. Conferences and exhibitions have undeniable developmental importance today, and the Kingdom of Saudi Arabia has now embraced many local, regional and international events in various specializations.

Amidst this need, it is not possible for conferences and exhibitions to achieve their goals and achieve their results if there is not an active element and a beating heart behind their organization, namely the organizing director who is responsible for managing and preparing the events. Here comes the role that Face Events plays in managing and implementing events.